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How To Build A Customer Factory
Introduction
Welcome To The Course (5:26)
What You’ll Learn (Class Overview) (3:54)
How Successful Small Business Marketing Works
The Groupon Conundrum (11:03)
The Marketing Mindset (7:38)
Why Marketing Is So Difficult (10:14)
Customer Life Cycle Stages (6:46)
The Dating Life Cycle (6:52)
The Marketing Assembly Line (4:41)
Seller’s Lament (6:19)
Design Your Customer
Section Introduction/Overview (1:44)
Target Marketing (7:07)
Why People Hate Target Marketing (5:19)
The Doctor/Patient Approach (1:50)
Crafting Your Identity (3:37)
Your Elevator Speech (2:31)
Rich Harshaw and Monopolize Your Marketplace (3:17)
Frank Doesn’t Know Who He Is (4:27)
Your Prime Client Profile (9:25)
Appointment Management Software Company Example (2:19)
List Building with InfoUSA (9:04)
Pick Your Process
Section Introduction/Overview (2:28)
Marketing Processes (11:01)
Broken Marketing Processes (9:54)
What Education-Based Marketing Is (5:07)
How Education-Based Marketing Works (10:05)
Old Town Coffee & Spice Education-Based Customer Factory (14:29)
Tool It Up
Section Introduction/Overview (1:58)
Marketing Tools 1 (7:32)
Marketing Tools 2 (12:27)
Create Your Database with Less Annoying CRM (3:19)
Touch Marketing with Constant Contact (7:47)
Automate Your Assembly Line (7:27)
Turn It On
Section Introduction/Overview (2:23)
Commitment (7:36)
Budgeting ($20 Marketing) (10:09)
Testing, Tweaking and Tracking (11:24)
Build Your Customer Factory
Section Introduction/Overview (1:54)
How To Use The Worksheets (1:20)
Design Your Customer (4:24)
Pick Your Process (2:28)
Tool It Up (1:52)
Turn It On (5:24)
Thanks For Watching (0:39)
Your Free Bonus Material
Bonus Video: Touch Marketing Mastery Seminar (40:01)
Three Weeks To Local Search Domination (PDF eBook)
The Story You Are About To See... (1:21)
How To Build A Customer Factory In Eight Minutes Or Less (7:37)
Additional Food For Thought
The M Myth (8:52)
Seller’s Lament
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